Meet the founder
I am Piotr
Husband. Dad of two boys — neither of whom you'll find online.
I run long distances that keep getting longer.
I climb not-too-high routes.
I ski almost everything.
I play ultimate frisbee — mostly beach now, masters division.
I don't stay idle. After 6 years as an independent digital consultant, I built TheGrowthLabs - because marketing is changing faster than any solo consultant can keep up with. The Lab exists to do what I couldn't do alone: combine 15+ years of hands-on AdTech and performance marketing experience with AI agents that multiply that expertise.
Welcome to the Lab.
Highlights of my digital journey
Independent Consulting
Building and running my own consultancy since 2018 has been the ultimate entrepreneurial education. Managing multiple client relationships, adapting to diverse business challenges, and continuously developing new skills as projects demand has made me resourceful and versatile. From leading teams at plista to setting foundation for Digital Operations at CNQR and scaling BETFAN's marketing operations, each engagement has required me to learn fast, deliver results, and build as I go. This builder mindset—learning by doing, iterating quickly, and staying curious—defines how I approach every new challenge.
Red Bull, Austria
An immersion in global brand operations at headquarters level. Managing digital data and ad technology across 20+ international markets taught me how world-class brands maintain consistency while adapting to local nuances. I learned to navigate complex stakeholder environments, coordinate cross-functional teams across time zones, and implement solutions that scale globally while remaining compliant with regional regulations.
MediaMath, Berlin
A deep dive into the technology powering real-time bidding systems. Working directly with the global DSP platform gave me an intimate understanding of how programmatic auctions function at the millisecond level, from bid logic and algorithmic optimisation to inventory evaluation and audience targeting. This technical foundation informs every strategic decision I make today.
I still take every first call myself.
No sales team, no account managers, no handoff. You'll talk to the person who built the Lab — and who'll decide if we're the right fit for each other. 30 minutes, straight talk.